AR Selection Software

Business Area

Marketing and sales

Selection software is a software used by companies to help their clients make purchase decisions. This is especially important for machinery that come in multiple versions.

Customers need to input a certain criteria for the software to make certain calculations and recommend a suitable selection (s). Selection software results are often presented in the form of 2D images accompanied by product specifications. A relatively monotonous process.

Augmented Reality (AR) visualisation can bring the selection process to life, engaging potential clients during the critical decision making process. AR placement allows users to immediately view their selections in real-time 3D in a real-world setting, and in the appropriate dimensions. Helping the client visualise their selection accurately can reduce friction in the decision process.

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