Collaborative simulation-driven designs can help companies develop better products and solutions. However, simulation and testing is expensive and complex.
While digital prototyping methods have been around for some time, they often offer only 2D renderings of designs that are disconnected from real-world contexts. It is very difficult for designers to reliably determine how a design will react in real-life contexts without a physical prototype.
VR and AR technologies overcome this limitation by allowing contextual experimentation at scale. Using VR/AR, place your product in a simulated environment built to mimic real-life interactions, and observe how it reacts, make the necessary improvements, and then run the simulation on the improved product again.
Saving on real-life iterations and simulations can give you an edge over your competitors.