Augmented Reality (AR)

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information in real-time.

To put it simply, AR lets us see our real-life environment — for example, a beach — with digital objects layered on it to make it more interesting or informative. With AR, you could add a surfer riding the waves, directional signs that tell you where the nearest lifeguard is, or even the weather forecast.

AR is already readily available to almost anyone these days. It is being used in a myriad of ways including Instagram Story filters, in applications such as Google Maps that help you find your way, or in furniture store applications, where you can test out how that green couch fits in your living room.